01
客户讨价还价,如何守住利润?
“You can always find lower prices, but quality speaks for itself. Different prices reflect different standards—what truly matters is finding the right fit for your needs.”“您永远可以找到更低的价格,但质量肯定不一样。不同的价格代表不同的品质,适合您的才是最重要的。”“Could you share your budget? We can propose tailored solutions based on your requirements.”“能否告知您的预算?我们可以为您定制更合适的方案。”
避免直接降价,用value-for-money(物有所值)替代cheap(廉价);强调long-term partnership(长期合作)和after-sales support(售后保障)。02
客户已询价但不下单,如何高效催单?
“Besides pricing, are there other concerns affecting your decision? Let us know how we can address them.”“除价格外,是否还有其他因素影响您的决策?请随时告知,我们全力协助解决。”“There are only 500 units of [Product Name] left in stock. To help you secure inventory and gain a competitive edge in the market, we're offering an additional 5% discount on orders confirmed within this week.”“ [产品名称]目前仅剩 500 件库存。为帮助您锁定库存并在市场中赢得竞争优势,对于本周内确认的订单,我们将提供额外 5% 的折扣。”
用secure inventory(锁定库存)替代直白的“hurry up”;用competitive edge(竞争优势)描述合作后的商业前景。03
订单成交后,如何提升复购率?
“Your order is now in production. I’ll monitor the progress and update you on shipping details promptly.”“您的订单已进入生产流程,我会持续跟进并实时更新物流信息。”“In today’s volatile supply chain, multi-channel partnerships enhance stability. Feel free to reorder or explore new products anytime!”“全球供应链波动下,多渠道合作能提升您的业务稳定性。欢迎随时补货或探索新品!”
- 售后强调5-year warranty(五年质保)、24/7 support(全天候支持);
- 用volatile market(市场波动)激发客户危机感,推动长期合作
【外贸英语避坑指南】
英文用cost-effective(高性价比)更专业。英文说optimize your process(优化流程)更贴切。- 例如“Our price is CIF Rotterdam”。
- 直接使用MOQ 500 units(最小起订量500件),避免歧义。
🌟结语:掌握话术,更要掌握底层逻辑:用专业说服,用价值留人!
